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Class Name :


Class Date :

January 19 - January 19

Meeting Times :

Sat 10-4pm

Class Location :

Community Room

Instructor :

Robert Dvorak

Price :

$140.00 General

$130.00 Members

Registration begins December 11th at 10:00AM. Contributing Member registration begins December 10th at 10:00AM.

About this Class:

The Art of Selling Art • Sat 10–4pm • DPRD191L31  

Selling art, your own or other artists’ is easy when you know how!

This workshop will cover:

  • prospecting for clients

  • referrals

  • developing rapport

  • planning sales meetings and phone calls

  • telephone techniques

  • emotions--how to use them

  • what not to say or do

  • closing secrets

  • what questions to ask

  • what words to use

  • the body of work

  • artist’s statements

  • presentations

  • pricing the art

  • portfolio on phone or pad

  • art gallery selling

  • internet selling

  • studio selling


This is a comprehensive sales program oriented to the individual artist and art dealer.  Be prepared for an exciting, fun-filled day of lively lecture and in-class games. You will learn how to sell art to individual clients, collectors, and corporations.  Robert Dvořák, a successful California artist, will demonstrate what works and what doesn't work so that by the end of the workshop, you can begin selling--and prospering--immediately, with confidence and self-assurance.


Supplies: Please bring a pen and one artwork, which is framed or mounted and available for sale.   


Materials: You will receive a comprehensive handout. The book SELLING ART 101 will be available for $20.


Artist Bio

Robert Regis Dvorák  is the author of the book, Selling Art 101.  He has been teaching The Art of Selling Art to artists, art representatives, and art gallery sales people for 35 years.  His paintings and prints and films are part of many individual, corporate, and institutional collections.

Need a parking pass? Buy one here!